Frozen, Disney’s animated-musical phenomenon, is about to kick it up a notch. Disney announced that it will be releasing a sing-along version of the film starting Jan 31.
This new version of the film will include the lyrics of each musical number on the screen, with a bouncing snowflake to help audiences follow along as they sing out loud together. With the Frozen soundtrack topping the charts, we’re willing to bet that a lot of you already know all the words–this is your chance to show your stuff and harmonize with dozens of family and friends at once.
This is a genius move by Disney. Frozen is the #8 best selling animated movie. In non-glacial speed it will soon overtake Ice Age: Continental Drift and Ice Age: Dawn of the Dinosaurs (#6 and #7). The soundtrack has been atop the Billboard album chart for three weeks this month with 769,000 copies sold to date, and Let It Go, the Oscar-nominated song that every child and adult seems to be singing these days, is #25 on the Billboard Hot 100 with 842,000 downloads. So a Sing-Along version of the film is a fantastic marketing choice.
And for those of you who must own Frozen (my daughter being one), it being released March 18, 2014. Get your order in now.
Here’s Idina Menzel belting out the hit song at the 2013 D23 Expo.